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MSc in e-Business and Digital Marketing

How to apply

The Programme

The Programme

Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This new postgraduate course aims at providing balanced and well-designed training in the principles of Information Technology (software and telecommunications) applied to e-Business and Marketing practices, as well as the essential managerial and financing skills needed to start-up and successfully run an e-Business. The 14-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:

  • Project management, leadership and team working
  • Management and marketing
  • Entrepreneurial skills and knowledge needed to develop start-up businesses
  • Key skills on strategic decisions, regarding innovation and technology management,
  • Essential communication skills
  • Exercise practice-oriented teaching based on case studies and real-world examples
  • Skills related to data analysis and evaluation
  • Planning and time management

The MSc in e-Business and Digital Marketing programme promotes learning and teaching characterised by a diversity of resources and teaching styles and techniques, which recognise that the University operates in an ever-changing environment. Teaching and learning methods should assist the development of these skills, by encouraging not merely the capacity for abstract reasoning, but also the students' capacities for independent and self-motivated learning, problem-solving skills, and some of the knowledge and skills, which are common to employment in many fields.

This programme is designed for University graduates of Telecommunications, Informatics/Computer Science, and Electrical Engineering but also of Natural Sciences and Economic and Business Departments, with a background in ICT and a strong motivation to pursue a career in e-Business and Digital Marketing related domains.

 

The Structure

The MSc in e-Business and Digital Marketing (full-time) is a 14-month programme taught over three terms. Lectures mainly take place on weekday evenings. It is also available in part-time mode over 26 months for those who cannot commit to a full-time programme either for work or other reasons. Part time option is also available through distance learning.

Distance Learning teaching methods involve:

(a) Face-to-face or classroom based learning: Students will be required to be physically present at the University for a weekend at the beginning of each semester

(b) Synchronous learning: Student will have to attend remotely the classes which will be held regularly during each semester, weekday afternoons (about two times per week, always after 17:00)

(c) Asynchronous learning: Students will use online learning resources and will be assessed through a variety of diagnostic tools and formative assessment techniques

(d) Summative assessment: Students will be required to be physically present at the University for the final exams at the end of each semester.

 

Applications are open!

 

Programme brochure

 

Programme announcement

 

Downloads

 

Courses

Courses

During the second term students tailor their programme further by choosing elective courses. The choice of elective courses must sum up to 12 ECTS (2 courses). Some of the elective courses may not be offered in a particular year, depending entirely on student demand.

 

1st Term Core Courses

 

2nd Term Core Courses

 

2nd Term Elective Courses

Part-timers attend the following courses during the two (2) years of studies:

1st Year

Term 1: ICT Management, ICT Essentials | Term 2: Digital Entrepreneurship: Developing and Financing an e-Business, Social Media and Online Community Management, Digital Organisations: eCommerce and eGovernment

2nd Year

Term 1: Digital Marketing, Web Analytics, Data Science for Business: Theory and Practice | Term 2: Two (2) electives | Term 3: Dissertation

 

 

Dissertation

Dissertation

During the third term, students work on their Masters Dissertation project, the thematic area of which is relevant to their programme of studies and their interests. The dissertation provides a good opportunity to apply theory and concepts learned in different courses to a real-world e-Business problem or challenge. Students are supervised throughout their projects by a member of the academic faculty and the academic assistants. After submission of the dissertation, students present their projects to classmates and faculty at a special event.

 

Career paths

Career paths

In a rapidly evolving market, startups but also established ICT companies require experts with a deep understanding of both technological and business aspects of entrepreneurship. Graduates from the MSc in e-Business and Digital Marketing programme can play a pivotal role in the growth and internationalization of virtually any company or organization, helping to bridge the gap between technology and business, by utilizing their knowledge in the new business models, the emerging technologies and the management and exploitation of innovation. Therefore, a multitude of employment opportunities are envisaged for graduates of this programme. Indicatively they include:

 

  • ICT companies
  • New technology startups
  • Multinational Corporations and Small and Medium Enterprises (SMEs)
  • e-Commerce and Health software companies
  • Mobile network providers and broadband Internet providers
  • Sensor networks and telematics companies
  • Venture capitals and hedge funds
  • Consulting companies

 

In addition to technical skills gained through study, our students benefit from the University's excellent Careers Office, in order to attain essential soft skills (e.g. communication skills, interview preparation, CV writing etc.) to better prepare for the job market.