Print this page

MSc in Strategic Product Design

How to apply

The Programme

The Programme

The most important factor for the development of innovative industrial and technological products is the existence of high-level human resources with the appropriate knowledge and skills. In this context, it is of particular importance to increase the opportunities for education and training by enhancing knowledge, skills and qualifications in order to increase employment opportunities for the people involved in the innovation and manufacturing industry and in the management and supply of high quality products.

The International Hellenic University MSc in Strategic Product Design programme offers to postgraduate students a thorough understanding of theory and practice in the areas of product design. The programme provides to graduates, from various disciplines, with a key set of skills, hands-on experience on advanced software along withstate-of-the-art 3D equipment and management of operations knowledge for real world projects , which are crucial to achieve success in their chosen career. In particular, the MSc invests in innovation and trains students in various technical, economic, managerial and business aspects of 3D printing, a disruptive technology which is expected to replace in the future certain traditional production methods, reform the whole industrial process chain and also create a new innovative industry.

Specialisation Streams :

  • Product and Services Management
  • Product Creativity and Design
  • Industrial Design and Innovation

Aims and Objectives

The aims and objectives of the programme are summarized as follows:

  • Understanding of the current status and future trends in product design
  • Hands-on experience on advanced software and state-of-the-art equipment
  • Collaborations and consultation with design and engineering companies
  • Marketing and branding of new products
  • Interdisciplinary approach to design thinking
  • Management of operations knowledge for real world projects
  • Innovation driven design and entrepreneurship
  • An insight into production techniques and modern applications
  • Design and managementleadership

The MSc in Strategic Product Design is designed for university graduates with the following academic backgrounds: Engineering, Geotechnical, Natural Sciences, Business/Economics. Leading academics from prestigious academic institutions from Greece and abroad, together with key players from industry and product design related organizations, teach in the programme.

The Structure

  • Duration of the programme: 1 year (3 semesters) full-time (FT) or 2 years (6 semester) part-time (PT), with dissertation included (1 semester) awarded with 90 ECTS
  • Option to pursue a research-based dissertation of 2 semesters and be awarded 120 ECTS
  • Teaching generally takes place once (PT) or twice (FT) a month except of August and September
  • The programme operates on the following schedule:

          Saturday 9.30 - 16.30

          Sunday 9.30 - 15:45

  • Examinations take place on Friday afternoons generally before the teaching weekends

During the first term, students are required to follow five core courses. During the second term, students are required to follow four core courses tailoring their programme further by two elective courses or a consulting project. Finally, in the third semester (and fourth semester in the case of pursuing a research-based dissertation), work is dedicated exclusively to the Master's dissertation. The dissertation provides an opportunity to apply theory and concepts gained during the year to a real-world problem.


Applications are open!


Programme brochure


Programme announcement






During the second term students tailor their programme further by choosing elective courses. The choice of elective courses must sum up to 6 ECTS (2 courses or a consulting project). Some of the elective courses may not be offered in a particular year, depending entirely on student demand.


1st Term Core Courses

  • Introduction to Strategic Product Design
  • New Product Development
  • Marketing Analysis and Brand Research Strategy


Core Courses – Stream Product and Services Management

  • Design and Production
  • Strategies for Extroversion


Core Courses – Stream Product Creativity and Design

  • 3D Computer Aided Design
  • Design Thinking


Core Courses – Stream Industrial Design and Innovation

  • 3D Computer Aided Design(Rhino)
  • Industrial Design Project


2nd Term Core Courses

Core Courses – Stream Product and Services Management

  • Consumer Behaviour
  • Service Design
  • Project Management
  • Purchasing and Negotiations


Core Courses – Stream Product Creativity and Design

  • Creative Digital Media
  • Ergonomics – Human Factors
  • Design Morphology and Aesthetics
  • Advanced Modeling and Fabrication


Core Courses – Stream Industrial Design and Innovation

  • Materials Technology
  • Ergonomics – Human Factors
  • Design Morphology and Aesthetics
  • Advanced Manufacturing Systems


2nd Term Elective Courses

Elective Courses – Stream Product and Services Management

  • Consulting Project in Product Management
  • Operations Management
  • Strategic Innovation and Entrepreneurship
  • Design for Supply Chain and Logistics
  • Technology Management and Business Engineering
  • Cost Management and Financial Analysis
  • Open Topics in Strategic Product Design (TBA)


Elective Courses – Stream Product Creativity and Design

  • Consulting Project in Product Creativity Product and Design
  • Advanced Materials and Processes
  • Human Computer Interaction, Design and User Experience
  • Design for the Environment
  • Communication Design
  • Product Photography
  • Open Topics in Strategic Product Design (TBA)


Elective Courses – Stream Industrial Design and Innovation

  • Consulting Project in Industrial Design and Innovation
  • Computational Mechanics
  • Reverse Engineering and 3D Printing
  • Advanced Surface Modelling
  • Biomimicry in Design
  • Automation and Robotics
  • Open Topics in Strategic Product Design (TBA)




During the third semester, students work on their Master’s Dissertation project, the thematic area of which is relevant to their programme of studies and their interests. The dissertation is the opportunity to apply theory and concepts learned in different courses to a real-world problem or research question. Students are supervised throughout their projects by a member of the academic faculty and the academic associates of the School. After submission of the dissertation, students present their projects to classmates and faculty.

Students have the option to pursue a research-based dissertation of two semesters which leads to MSc in Research in Strategic Product Design and they are awarded with 120 ECTS.



Digital Manufacturing and Materials Characterization Laboratory (DMMC Lab)


The newly equipped Digital Manufacturing and Materials Characterization Laboratory (DMMC Lab) is available for students of Strategic Product Design programme to use under the guidance of technically competent personnel.

The Laboratory is also used for external collaborations with industry partners, funded research projects and other academic activities. Lab’s equipment is summarized as follows:

  • Portable 3D scanner Artec Eva, with white light technology and 0,5mm precision with texture scanning capabilities
  • Desktop 3D scanner NextEngine with Laser technology 0,1mm precision with texture scanning capabilities
  • Portable Kinect sensor
  • 3D printer FormLabs1+ stereolithography technology (SLA) with 25μm precision
  • 3D printer 3DTouch Fused Deposition Modelling (FDM) technology with 125μm precision
  • 3D printer BCN 3D Sigma Fused Deposition Modelling (FDM) technology with 50μm precision
  • 3D printer Markforged MarkTwo Composite Filament Fabrication Technology with 100μm precision
  • 3D printer Sinterit Lisa Selective Laser Sintering with 100μm precision
  • 4 axis CNC machine Roland MDX40a
  • Coordinate Measurement Machine (CMM) attached to Roland MDX40a
  • Stereomicroscope Kern OZR 564 of 225x maximum magnification and attached digital camera
  • Dyno-lite AD7013MZT microscope with magnification range 20x – 200x
  • Dynamic Ultra Micro Hardness Tester DUH 211S with micro-comression capabilities
  • Infrared Camera Flir Ultramax T640
  • Laser Epilog Zing 16 for cutting and engraving
  • Filabot desktop extruder
  • Repro Minor Desktop injection moding
  • M500-50 AT Testometric tensile test machine equipped with load cell 50ΚΝ, capable of performing tensile, compression, bending tests, cyclic as well as Brinnel hardness tests
  • HBM (Germany) ΜΧ440Β data acquisition apparatus with strain gauges and Linear Variable Differential Tranducers (LVDT)
  • Ultrasonic Hielscher UP200S for nanomaterials dispersion
  • Air-circulated oven Binder Model FD 115 (up to 380ºC)
  • Computer Aided Design & Computer Aided Engineering software: Solidworks 2017-18, Rhino 5, ANSYS


Career paths

Career paths

Given the dynamic role of the manufacturing and innovation sector in industrial and technological enterprises and the need for the provision of specialized scientific knowledge it is quite evident that there is a need for a postgraduate programme in “Strategic Product Design” which will provide the necessary interdisciplinary technical knowledge and cover the corresponding market needs and which will be aimed at a number of professionals (engineers, fine arts graduates, economists, computer programmers, business management graduates, science graduates etc.).

Graduates of the MSc in Strategic Product Design can indicatively follow the career paths listed below:

  • Positions in companies requiring design and management leadership
  • Positions in design studios - engaging in various stages of the product development process, from concept to detail design and analysis
  • Positions in companies producing industrial products such as electrical and electronic devices, clothing, food (packaging design), mechanical components, plastics etc.
  • Positions in consulting companies dealing with product design, product development, entrepreneurship and innovation
  • Research positions – conducting research and pursuing Doctoral studies in the field of design
  • Teaching positions in Higher Educational Institutions, secondary education, technical and vocational training, public and private education at a theoretical, technical and applied level
  • Positions in innovative knowledge-intensive start-up companies (or creation of their own start-up companies) where skilled knowledge is needed in order to understand the opportunities and challenges provided by new digital design and manufacturing technologies (e.g. 3D printing) as well as the management of disruptive technologies in terms of financial figures, costing and management

In addition to technical skills gained through study, our students benefit from the University's excellent Careers Office in order to attain essential soft skills (e.g. communication skills, interview preparation, CV writing etc.) to better prepare for the job market.


Students’ work


Videos and interviews

Videos & Interviews